Fashion culture nowadays is all about ‘making a statement’. Having printed statements on your clothes is the new street chique. They have become a marketing tool and the meaning is of no importance anymore. What is left are empty phrases which are being broadcasted exorbitantly loud into the world.
From this point of view I started with the “statement” project by making illustrations that showed the randomness of this statement hype.
Along the way I figured why not really make the “statement” wear instead of just drawing it? So therefore I can now offer you my own “statement” wear. The collection is up for sale in The Sweater Shop.
All sweaters are screen printed and handsigned.
Sandy van Helden is an Amsterdam based illustrator. She graduated from the Willem de Kooning Academy (Rotterdam) in 2013 with a BA in illustration. Sandy has contributed to idoart.dk since 2014.